Building social equity for Allkinds
Studio
PRACTICE

Scope
CONTENT STRATEGY, SOCIAL DESIGN, EMAIL DESIGN
Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.

I helped craft the content strategy for Allkinds, determining and prioritizing channels, audiences of value, and the content needed to engage them. I also designed templates for social and email campaigns to visually define each channel’s message.

In addition to content strategy, I designed emails, Instagram posts, and Instagram stories from pre-launch through post-launch. Within just a few months, Allkinds’ Instagram following grew from a few hundred pre-launch to 14k. Here is some of the content I designed. 
Brand Value Posts
Educational & Product Posts
Fragrance Worlds
Instagram Stories
Credits
Creative Direction
MICHELLE MATTAR

Design
CLAIRE WHITMAN
FRANNY VAN EYCK
MICHELLE MATTAR

Illustration
PAULINA HO
More work
Allkinds WebEven packagingWaste Not social