Bringing a world of fun to life in-store for Allkinds
SIGNAGE, RETAIL DESIGN, RETAIL PACKAGING
Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.
Experiencing Allkinds in-store is an essential part of the brand experience. To help bring the brand to life, I designed the retail bags, gift cards, sampling sets, and signage. For the store presentation, I designed the first location’s Coming Soon barricade, as well as directional signage around the mall on balustrades.
For this project, I also collaborated with Franny Van Eyck and Korina Wray to design over 150 pieces of small, medium, and large format signage for the launch of the first Allkinds store. A significant aspect of merchandising each world, the system highlights hero products and emphasizes brand values throughout the space. In a rapid ideation and production process, we created custom shaped signage for each world using decal lettering, digital prints, and colored Perspex.