Entry shot into Allkinds store
Bringing a world of fun to life in-store for Allkinds
Studio
PRACTICE

Scope
SIGNAGE, RETAIL DESIGN, RETAIL PACKAGING

Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.

Experiencing Allkinds in-store is an essential part of the brand experience. To help bring the brand to life, I designed the retail bags, gift cards, sampling sets, and signage. For the store presentation, I designed the first location’s Coming Soon barricade, as well as directional signage around the mall on balustrades.

For this project, I also collaborated with Franny Van Eyck and Korina Wray to design over 150 pieces of small, medium, and large format signage for the launch of the first Allkinds store. A significant aspect of merchandising each world, the system highlights hero products and emphasizes brand values throughout the space. In a rapid ideation and production process, we created custom shaped signage for each world using decal lettering, digital prints, and colored Perspex.
Allkinds Balustrade Design for Sweet Talk reading "Own your awesome"
Allkinds Balustrade Design for Lazy Days reading "Your routine, your rules"
Allkinds Balustrade Design for Superfresh reading "The best day ever, forever"
Allkinds Balustrade Design for Totally Clear reading "Burst the boring bubble"
Allkinds pre-launch store barricade
Entry shot of Allkinds store in Miranda, NSW
Large scale signage in Allkinds Malvern store reading "All kinds of options. All kinds of confident. All kinds of you."
Allkinds Hey Vacay world display shelvesAllkinds Hey Vacay world display shelves with setsAllkinds Intergalactic world display shelvesAllkinds Intergalactic world display shelves with setsAllkinds Totally Clear world display shelvesAllkinds Totally Clear world display shelves with sets
Allkinds Store Mirror signage
Retail Packaging
Gif of Allkinds gift card retail packaging
Allkinds Sweet Talk Superwash sample and sampling card packaging for retail distributionAllkinds Lazy Days Superwash sample and sampling card packaging for retail distributionAllkinds Superfresh Superwash sample and sampling card packaging for retail distributionAllkinds Hey Vacay Superwash sample and sampling card packaging for retail distributionAllkinds Intergalactic Superwash sample and sampling card packaging for retail distributionAllkinds Totally Clear Superwash sample and sampling card packaging for retail distribution
Allkinds retail shopping bags in four sizes and colors: Large teal shopper reading "Bringing bathtime back", medium orange shopper reading "Kinda cool. Kinda weird. Totally you.", small red shopper reading "Burst the boring bubble.", and extra-small green shopper reading "Own your awesome."
Credits
Creative Direction
MICHELLE MATTAR

Design
CLAIRE WHITMAN
FRANNY VAN EYCK (signage & barricade)
KORINA WRAY (signage)

Illustration
PAULINA HO

Interiors
CREATIVE BY DESIGN
More work
Allkinds Instagram posts 3x3Allkinds WebEven packaging