Bringing a world of fun online for Allkinds
Studio
PRACTICE

Scope
WEB DESIGN, ICONOGRAPHY
Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.

With three retail stores in Australia providing exceptionally fun in-person experiences, the Allkinds website needed to be equally exciting. The website’s visual design expands on three core components of the brand’s identity: the rainbow palette, the dynamic dot, and stickers. Given Allkinds’ hundreds of products, the main challenge was to educate customers about the broad range of collections without overwhelming them. Through an iterative process from concept through design, documentation, and prototyping, I co-designed the web experience to delight, educate, and convert customers. 
Icon for "Just In" productsIcon for "Best Seller" productsIcon for "Sensitive Skin" productsIcon for "Low In Stock productsIcon for giftable products
Gif of each fragrance world's Category Landing Page
Full page screenshot of a product detail page
Three screenshots of product detail pages and cart on mobile
A full page screenshot of Allkinds' Approach page on desktop
Gif showing Allkinds' downloadable wallpapers on mobile
Allkinds TV lander viewAllkinds TV video player view
Credits
Creative Direction
MICHELLE MATTAR

Design
CLAIRE WHITMAN
MICHELLE MATTAR
FRANNY VAN EYCK

Animation
FRANNY VAN EYCK

Development
KEVIN GREEN
More work
Even packagingWaste Not socialCommonry billboard