Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.
‍
With three retail stores in Australia providing exceptionally fun in-person experiences, the Allkinds website needed to be equally exciting. The website’s visual design expands on three core components of the brand’s identity: the rainbow palette, the dynamic dot, and stickers. Given Allkinds’ hundreds of products, the main challenge was to educate customers about the broad range of collections without overwhelming them. Through an iterative process from concept through design, documentation, and prototyping, I co-designed the web experience to delight, educate, and convert customers.