Building social equity for Commonry
CONTENT STRATEGY, SOCIAL DESIGN
Commonry sets a new fashion standard for women. Designed for sizes 10-22, they provide high-quality, thoughtfully made clothing to customers who traditionally have had to compromise on fit. Commonry provides a range of cuts, shapes, and silhouettes so that customers can feel as good as they look.
I helped craft the content strategy for Commonry, determining and prioritizing the channels that needed brand presence, identifying their most valuable audience demographics, and drafting the content needed to engage them. Simultaneously, I designed templates for social and email to visually define what each channel’s message should and could look like.
In addition to content strategy, I also designed pre-launch Instagram posts to grow awareness for the brand.