Packaging up medication with Even
Studio
PRACTICE

Scope
PACKAGING
Even is a new medical food company that helps patients on certain medications rebalance their biochemistry. Medications like birth control, antidepressants, and statins can cause nutrient depletions that may lead to side effects like mood swings, low libido, brain fog, and more. Even’s companion medical foods help to offset drug-nutrient interactions in a level that can’t be achieved by daily multivitamins.

While at Practice, I co-designed the packaging system for Even. Composed of a glass hero container with a removable interior split, a patient’s medication can be kept alongside their Even so they never forget to take it. Recyclable aluminum refill containers make Even’s subscription model environmentally friendly, and also robust enough to stand alone if a hero container wasn’t in use. Through a collaborative process with the Even team, we sourced and designed a packaging system that would best suit their customers’ needs. 
Even packaging
Credits
Creative Direction
MICHELLE MATTAR

Design
CLAIRE WHITMAN
MICHELLE MATTAR

Art Direction
BONDFIRE INC
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