Launching Practice online
Practice is a brand building house that helps launch brands from zero to existence. As a founding member of the team, I helped design our own website for full launch.
My first challenge was to design our case study system—how users navigate through and between lengthy pages of content— and determine the most fluid way to lead users from one section to the next. The task was as much a UX challenge as it was a visual one. I also designed our Process page, and an engaging Contact form that shows the progress status as you go. The end result of our collaborative process was a studio site that differentiates itself from the standard through ease of use and personality.