Building social equity for Waste Not
Waste Not is a database of sustainable suppliers which seeks to reduce environmental impact at the level of business, rather than putting the onus entirely on consumers.
Waste Not uses Instagram to generate awareness, educate consumers and businesses alike, and share listings. My role was to research listings to post, find articles and resources for social sharing, and design posts and stories for Instagram. Posts ranged from informational and educational to uplifting.
Here is some of the content I designed.