Packaging up all kinds of bath & body for Allkinds
Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.
In this large-scale packaging project, I worked within an established packaging and design system and also created additional designs to support the existing system. My work included designing original packaging for bath, body, and skin products as well as designing novelty products like silicone hand sanitizer holders and cosmetics bags. Throughout this project, I was deliberate in making products feel simultaneously fun and educational, and to convey thoughtful and safe formulation.
I also designed retail packaging for shoppers, gift cards and holders, and sampling sets.