Allkinds Packaging, Maple Shower Syrup and Waffle Sponge with blue gingham background
Packaging up all kinds of bath & body for Allkinds
Studio
PRACTICE

Scope
PACKAGING,
PRODUCT 
DESIGN

Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021.

In this large-scale packaging project, I worked within an established packaging and design system and also created additional designs to support the existing system. My work included designing original packaging for bath, body, and skin products as well as designing novelty products like silicone hand sanitizer holders and cosmetics bags. Throughout this project, I was deliberate in making products feel simultaneously fun and educational, and to convey thoughtful and safe formulation.

I also designed retail packaging for shoppers, gift cards and holders, and sampling sets. 

6 fragrance worlds, 5 product categories, 400+ products
Allkinds' six fragrance worlds: Sweet Talk, Lazy Days, Superfresh, Hey Vacay, Intergalactic, and Totally Clear
Sweet Talk Piece of Cake Refreshing Body Scrub on a blue sprinkles background
Lazy Days Maple Shower Syrup on a fuzzy world background
Allkinds Superfresh Bath Bubbles on a tennis court background
Allkinds' Hey Vacay Coco Cooling Gel Mask packaging with wave and sand background
Allkinds Water-Resistant Wireless Speaker package with starry space background
Allkinds Totally Clear Jelly Wash packaging with light holographic background
Grid of 24 products designed by Claire Whitman for Allkinds
Allkinds Sweet Talk Jelly Wash dancing. Stereo, headphones, and disco ball in the background
Allkinds Intergalactic Jelly Wash in outer space
Skin Support
Made for kids starting to experience changes in their skin, Skin Support is an introduction to skincare through a two-step routine. The collection is composed of a cleanser and moisturiser for normal skin (Classic Care), sensitive skin (Gentle Care), acne-prone skin (Clearing Care), and a specialty line (Troubleshooters) consisting of micellar water, mask & spot treatment.

I designed within an existing system for the individual cartons, bottles, and set cartons across the collection. The tone-on-tone color palette helps the system feel a little more grown up but not too serious. One important aspect of this system is to educate kids on what’s in the products and how they can help their skin, so the Key Ingredients section has generous real estate on the back of each carton pack. We used a soft-touch finish with spot gloss on the numericals for a high-end feel and to justify a higher price point. 


Inner and outer packaging for Allkinds Skin Support Classic Care Kit, Cleanser, and MoisturizerInner packaging for Allkinds Skin Support Classic Care Cleanser and MoisturizerInner and outer packaging for Allkinds Skin Support Gentle Care Kit, Cleanser, and MoisturizerInner packaging for Allkinds Skin Support Gentle Care Cleanser and MoisturizerInner and outer packaging for Allkinds Skin Support Clearing (Acne) Care Kit, Cleanser, and MoisturizerInner packaging for Allkinds Skin Support Clearing (Acne) Care Cleanser and Moisturizer
Inner and outer packaging for Allkinds Skin Support Troubleshooters: Micellar Water, Face Mask, and Spot Treatment
Product Design
Hand sanitizer and hand sanitizer holders were a timely addition to the Allkinds collection. I was tasked with designing a set of silicone holders that would correspond with each of the six fragrance worlds in bath & body: Sweet Talk, Lazy Days, Superfresh, Hey Vacay, Intergalactic, and Totally Clear. Designed to hang from a bag, the hand sanitizer sits fully inside the silicone holder, with only the cap exposed, making it easy to use and squeeze. After ideating and exploring a variety of directions through sketches and references, I drew 2-D sketches of the holders from multiple angles to show their dimensionality, all in support of the client’s manufacturer who was responsible for production. 

Allkinds Sweet Talk Silicone Hand Sanitiser Holder and original sketchAllkinds Lazy Days Silicone Hand Sanitiser Holder and original sketchAllkinds Superfresh Silicone Hand Sanitiser Holder and original sketchAllkinds Hey Vacay Silicone Hand Sanitiser Holder and original sketchAllkinds Intergalactic Silicone Hand Sanitiser Holder and original sketchAllkinds Totally Clear Silicone Hand Sanitiser Holder and original sketch
Allkinds Sweet Talk Poppin' Corn Small Cosmetic Bag with perforated edges and zipper pocket
Allkinds Small Letter Patches in multiple colors
Credits
Creative Direction
MICHELLE MATTAR

Design
CLAIRE WHITMAN
MICHELLE MATTAR
More work
Allkinds StoreAllkinds Instagram posts 3x3Allkinds Web